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Research sheds new light on virus associated with developmental delays and deafness

Research sheds new light on virus associated with developmental delays and deafness

Thursday, November 29, 2012

A new study published online in PLOS ONE reveals that primitive human stem cells are resistant to human cytomegalovirus (HCMV), one of the leading prenatal causes of congenital intellectual disability, deafness and deformities worldwide. Researchers from the University of Pittsburgh School of Medicine found that as stem cells and other primitive cells mature into neurons, they become more susceptible to HCMV, which could allow them to find effective treatments for the virus and to prevent its potentially devastating consequences.

"Previous studies have focused on other species and other cell types, but those studies did not evaluate what the cytomegalovirus does to human brain cells," said Vishwajit Nimgaonkar, M.D., Ph.D., professor of psychiatry at the University of Pittsburgh School of Medicine, and senior author of the report. "This study is the first of its kind, and the first to discover that primitive stem cells are actually resistant to HCMV."

Access to cultured human neurons, necessary to understand the pathogenic effects of HCMV, has been limited by difficulties in growing the brain cells in the laboratory. Yet through human-induced pluripotent stem (iPS) cells, researchers were able to overcome this hurdle.

The study authors derived live iPS cells by reprogramming cells called fibroblasts obtained from human skin biopsies. The iPS cells were then induced to mature through several stages into neurons, the primary cells in the brain. The researchers were able to evaluate the patterns of damage caused by HCMV on all these cells.

The research findings suggest:

  • Human iPS cells do not permit a full viral replication cycle, suggesting for the first time that these cells can resist CMV infection
  • CMV infection distorts iPS cell differentiation into neurons, and that may be a mechanism by which infected babies develop impairments of brain maturation and intellectual ability
  • iPS-derived mature neurons are more susceptible to CMV infection and once infected show effects including defective function that have been shown in other animal studies and in other human tissues, and the neurons die a few days after infection lab studies, possibly reflecting the impact of CMV on the human brain

"The findings were quite surprising, but this is only the first in a series of studies on HCMV," added Nimgaonkar. "There is a lot of interest in what we can do to treat the infection, and current work is already underway to screen for new drugs that could be used to fight these viruses."

Between 50 and 80 percent of people in the U.S. have been infected by HCMV by the time they reach 40. Infections are rarely serious, but the virus does not leave the body. CMV is also the most common congenital infection in the U.S., and occurs when a mother contracts CMV during pregnancy and passes the virus to her unborn child. According to the U.S. Centers for Disease Control and Prevention, one of every 150 children is born with CMV infection and one in five of them develops permanent problems, such as intellectual disability, vision and hearing loss, and seizures.

Pitt researchers are collaborating with the Drug Discovery Institute to further understand the cellular system and determine which agents are most effective against HCMV and similar viruses, and which treatments would be safe for human use.

###

University of Pittsburgh Schools of the Health Sciences: http://www.upmc.com/Pages/default.aspx

Thanks to University of Pittsburgh Schools of the Health Sciences for this article.

This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.

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Source: http://www.labspaces.net/125580/Research_sheds_new_light_on_virus_associated_with_developmental_delays_and_deafness

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Self-Defense For Women! | Jackie's Women's Interest Bazaar

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Practical Psychic Self Defense Handbook, The: A Survival GuidePractical Psychic Self Defense Handbook, The: A Survival GuideIs everything that goes on in your mind really you? Perhaps not, says Australian psychic researcher Robert Bruce. Drawing on more than two decades of firsthand research and experience, Bruce reports that our minds are subject to influences from many unseen spiritual sources. Some of these can influence how we think, feel, act, and even how our bodies function. They can make us unhappy, irritable, confused, sick, unstable, even crazy. This is why we need practical tools and countermeasures for psychic self-defense, all of which Bruce provides.

This is the ultimate guide to combating the influences of earthbound spirits, deranged ghosts, astral snakes and spiders, demonic spirits, and poltergeists. This is a highly anecdotal and comprehensive practical guide to the dark side of the psychic universe.

The Psychology of Self-DefenseThe Psychology of Self-DefenseWhether you are a stay-at-home mom, a police officer, or an experienced Martial Artist, this book will open your mind to a new way of thinking. Real, effective self-defense begins with a mindset. Here is your guide to developing that mindset. Learn what it takes to OVERCOME conflict, and PROTECT yourself and those you care about. In this book you will discover: what real-life self-defense actually is - and how to survive in today's world; why self-defense training should be a priority for everyone; the difference between self-defense and martial arts; and that's just the beginning! The information in this book has empowered people from all walks of life to be stronger, more confident, and safer. When self-defense is a MUST - nothing else will do. This book is written by Chris Sutton is an experienced law enforcement officer, Martial Arts school owner, and creator of the C.O.B.R.A. Self Defense System. C.O.B.R.A. is an internationally licensed Self-Defense Program founded in 2001. The Psychology of Self-Defense has been read by S.W.A.T. officers, military personnel, business owners, students, and people from every walk of life. This book is based on the author's 20-plus years of training, research and experience. It's a MUST for all!

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Japan fund managers grow equity stakes, but not at home: poll

TOKYO (Reuters) - Japanese fund managers slightly increased their asset allocations to shares on the prospect of more monetary easing in the developed world and a pickup in Chinese economy, a Reuters poll showed.

At the same time, however, they trimmed their weighting on Japanese shares to seven-month low as they viewed Tokyo shares' strong performance this month as driven by unrealistic hopes of more money-printing in Japan after next month's election.

A survey of 10 Japan-based fund managers, polled between November 15 and 21, also showed they trimmed their overall bond allocation for two months in a row after notching it up to a record high in September.

"Monetary easing in the United States and Europe should help to curtail various downside tail risks. Chinese macroeconomic data is improving and the world's market players now recognize pressure on the Bank of Japan to ease its policy after the election," said a fund manager at a Japanese asset management firm.

"These are all positive factors for stocks. The market should gradually edge higher," he added.

As risk tolerance crept up, allocation to equities reached 42.0 percent from 41.2 percent in October, although it still fell short of last year's 44.4 percent average.

Bond allocations fell for two months in a row to 51.4 percent from 52.2 percent last month and the record high of 53.3 percent in September.

During the survey period, world stock markets rose on upbeat U.S. economic data as well as optimism U.S. lawmakers would clinch a deal to mitigate the "fiscal cliff" -- $600 billion tax hikes and spending cuts due to kick in next year.

The U.S. S&P 500 index <.spx> rose almost three percent after hitting a four-month closing low on November 15.

Within their equity portfolios, fund managers raised weighting for U.S. and Canadian shares to 32.9 percent from 31.9 percent last month and cut weighting for Japanese stocks by one percentage point to 32.9 percent from 33.9 percent.

The survey asked respondents if they expected U.S. President Barack Obama and Congress to reach a budget deal by the end of year, and all five managers who answered said they did.

On the other hand, some fund managers were cautious of the rally in Japanese shares sparked by expectations main opposition leader Shinzo Abe will win the December 16 election and increase pressure on the central bank to reverse the country's persistent deflation.

Abe's proposals have included unlimited monetary easing, setting a higher inflation target and a possible review of the law guaranteeing the central bank's independence.

During the survey period, which started just after Prime Minister Yoshihiko Noda called the election, Japan's Nikkei share average <.n225> rose 6.4 percent. It added another 2.2 percent by last Tuesday to hit a seven-month closing high before retreating on profit-taking.

The yen also weakened about four percent to hit 7 1/2-month low of 82.84 yen to the dollar last week.

"The latest moves in the yen and stocks seem like an excessive reaction. It seems to be driven by foreign investors who are not well-informed on Japan," said Yuichi Kodama, chief economist at Meiji Yasuda Life.

"Policies that could cause unexpected moves in long-term bond yields will likely to meet opposition from the Ministry of Finance and are likely to fall through," he said.

(Editing by Eric Meijer)

Source: http://news.yahoo.com/japan-fund-managers-grow-equity-stakes-not-home-033539407--sector.html

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jomlusingh2563: ramgopall987456ramgopall987456: Hobby Lobby


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Source: http://appaggie.com/2012/11/18/hobby-lobby-stores/

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Villagers celebrate the downing of a Syrian military jet as ...

Mit Realtimekurs Realtimekurs gekennzeichnete Kurse stehen in realtime zur Verf?gung.

Mit Verz?gert Verz?gert gekennzeichnete Kurse der deutschen B?rsen sind 15 Minuten verz?gert, Kurse der internationalen B?rsen sind 15 bzw. 20 Minuten verz?gert.

Der zum B?rsenschluss festgestellte Kurs wird als Schlusskurs Schlusskurs dargestellt.

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Source: http://www.trading-house.net/news/vermischtes/villagers-celebrate-the-downing-of-a-syrian-military-jet-as-24738349.html

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Asknative Gets Locals to Answer Your Travel Questions

Asknative Gets Locals to Answer Your Travel QuestionsNeed a good restaurant suggestion in Venice, a good club in Boston, or just some general tips anywhere else? Asknative provides a global iPhone-based community that can answer your questions before and while you're traveling.

To start, you just get the free asknative app, sign in via your Twitter account, and ask any questions you want. If you know the answer to a question someone else posted, you can answer. But beyond just providing a place to share information on a global network, asknative will help you translate text so you can communicate even if you don't speak the language. It's also really easy to sort by location and type of question. You can search, too. The app comes with several useful features for when you're traveling, too, like a special mode to avoid excessive data consumption (in the event you're on a limited plan or roaming). While you could post in a forum or just search for the answer you need, you may not always find it. Asknative provides a focused community and an app with features that can help you make the most out of your trip.

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chamarasilva: Transformation at SWD Cricket : The Gremlin ? Daily ...

This day marked the official handover of new Office Complex and dressing room facilities at the Recreation Ground in Oudtshoorn, the home of the South Western Districts Cricket Board. The event was attended by Mr Alderman Jurie Harmse, Chairperson of the Strategic Services Portfolio Committee, who officially opened the complex together with Mr Rudy Claassen, President of the SWD Cricket Board, and Mr Maxwell Jordaan, Projects Chairman of The Sports Trust and Manager of Transformation of Cricket,South Africa.

At the Opening function were: Albertus Kennedy (CEO SWD Cricket), Ms Anita Matthews (Executive Director of the Sports Trust), Rudi Claassen (President SWD Cricket Board), Leigh Ann Paulick (the MC from Supersport), Carol Crawford (Marketing and Communication Manager Sports Trust), Maxwell Jordaan (Manager Amateur Cricket, Cricket South Africa and Projects Chairman of the Sports Trust) and Obakeng Oganne (Project Co-ordinator, Sports Trust).

The Sports Trust together with their Trustee, Cricket South Africa (CSA), have funded an amount of R 300,000 towards the completion of the 2nd phase (dressing room facilities) of the overall complex, and implemented this project on their behalf.

This project was started in April 2011 and the initial phase was funded by the NLDTF (National Lotteries Distribution Trust Fund) to the amount of R 2.7 million. Phase 1 ? the construction of a Club house, President Suite and Offices was completed in October 2012. Phase 2, the construction of dressing rooms ? adjacent to the existing structure ? started in May 2012 and was completed in October 2012.

Alderman Jurie Harmse, Chairperson of the Strategic Services Portfolio Committee of the Oudtshoorn Municipality officially opens the complex. With him are Albertus Kennedy (CEO SWD Cricket), Maxwell Jordaan (Manager Amateur Cricket, Cricket South Africa and Projects Chairman of the Sports Trust) and Rudi Claassen (President SWD Cricket Board)

?The construction of the new facilities is a symbol of growth in an exciting period in the history of SWD Cricket and contributes towards the objective of SWD Cricket to become a full affiliate of Cricket SouthAfrica. The new facility will allow SWD Cricket to host high profile cricket matches and enhance the total image of cricket in the region?, says Mr Rudy Claassen, President of SWD Cricket Board.

The South Western Districts Cricket Board actively strives towards a situation where resources for cricket are accessible to all persons, and playing the game is encouraged in all communities, in order to fulfill the CSA Transformation policy, and uplift the image of cricket in the province.

?The Sports Trust?s role is to bring about equitable change in the sphere of sports and recreation. The assistance to South Western Districts Cricket bears testimony to that focus. The modern cricket facility in a rural area levels the playing fields with all of the SWD cricket rivals. This facility is a symbol of quality, pride and dignity ? reflective of the manner in which this cricket Board does its business. We wish them well in their on-field endeavours?, says Maxwell Jordaan, Projects Chairman for the Sports Trust and Transformation Manager at Cricket SA.

The SWD Cricket Facility is symbolically opened by cutting the ribbon by Alderman Jurie Harmse, Chairperson of the Strategic Services Portfolio Committee of the Oudtshoorn Municipality and Mr Maxwell Jordaan (Manager Amateur Cricket, Cricket South Africa and Projects Chairman of the Sports Trust). Also present were Albertus Kennedy (CEO SWD Cricket), John Komanisi (Vice-President), Simon Swigelaar (Honorary Life-President) and Rudi Claassen (President SWD Cricket)

Popularity: 1% [?]

Source: http://www.thegremlin.co.za/2012/11/22/transformation-at-swd-cricket/

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Greek debt deal turns hedge fund trade to gold

Posted: athenswire

November 28, 2012


By Tommy Wilkes and Laurence Fletcher

LONDON (Reuters) ? For a few hedge funds, Greek debt is turning into one of the trades of the year.

News that Athens ? backed by euro zone ministers and the International Monetary Fund ? will buy back some its own debt from private investors sets a floor under the price of its bonds, handing many who picked them up at rock-bottom levels big gains.

The funds ? which include Daniel Loeb?s Third Point ? have spent months building up positions in the debt-beleaguered country?s bonds, rightly betting that their price would rise as the risk of a Greek exit from the euro zone receded.

Some have already banked profits from that bet, but indications Athens will target a cost of around 35 cents on the euro in its buyback plan, if successful, is a boon for those still holding the bonds.

?This is very positive and a huge step forward,? Achilles Risvas, chief executive officer of hedge fund Dromeus Capital said. ?The probability of a Grexit has decreased significantly.?

Risvas owns Greek bonds currently trading at 28.5 cents on the euro, bonds he bought at 18 and 19 cents.

Hedge funds ? secretive funds that can bet on rising or falling prices in a wide range of markets ? have often played a controversial role in government bond markets.

Many have attracted criticism for betting against the fortunes of European countries ? including Greece ? during the euro zone debt crisis, and prompting Europe to ban ?naked? short-selling of sovereign credit default swaps (CDS), a product that insures the buyer against default.

For most funds their current Greek debt holdings represent a relatively small position of their portfolios, although the gains can be large.

Others are sitting on even bigger gains.

Third Point, a $9.3 billion hedge fund run out of New York, said in a regulatory statement earlier this month Greek government bonds were one of its top five ?Winners? in October.

The fund had bought the bonds for about 17 cents, Loeb told investors in an October 3 letter seen by Reuters.

London-based hedge fund Adelante Asset Management first bought Greek bonds at 12.5 cents. It has sold part of the position, making a 70 percent gain, but CEO Julian Adams said it still has a holding and described the deal as a ?good? one.

Adams said the trade was by no means over. ?Now the country has a chance to go forward on a more sustainable footing? Plus with all the relief they are getting and the cash you should start to get some growth.?

POKER GAME

Euro zone finance ministers and the International Monetary Fund (IMF) agreed on Monday to cut Greece?s towering debt pile by 40 billion euros ($51.72 billion), cutting it to 124 percent of gross domestic product by 2020.

Importantly, ministers also committed to taking further steps to lower Greece?s debt ?significantly below 110 percent? in 2022 ? a veiled acknowledgment that some write-off of loans may be necessary from 2016.

Athens is yet to give details of the debt buyback ? to avoid giving hedge funds an opportunity to push up prices ? but one proposal is to borrow 10 billion euros from the euro zone?s rescue fund.

This would allow Greece to buy around 30 billion euros worth of bonds, cutting its outstanding obligations by around 20 billion euros.

However, the buyback will only work if enough investors agree to sell their bonds ? by no means guaranteed. Some may prefer to stay out of the deal in the hope that others accept the buyback, cutting Greece?s debt and boosting the value of their own bonds.

?Every bondholder will be aware that if they were the only one not to participate then default probabilities plummet, and we think the strip could be valued at around 50 (cents on the euro),? Gabriel Sterne, an economist at Exotix, wrote in a research note.

Dromeus? Risvas said a price of 35 cents was unlikely to encourage him to participate, but that the plan was still positive because it sets a floor to the price and ? depending on the buyback?s size ? it could boost bond prices further.

?It?s like a poker game. You need to understand what everyone else is going to do first,? he said, noting that much depends on how the government proceeds with the buyback.

Using a Dutch auction ? where the price is set after taking in all bids and determining the highest price at which enough investors accept a total buyback ? is likely to elicit more success than a single across-the-board price, Risvas said.

But while markets and hedge funds reacted positively to the plan, huge risks remain and mainstream investors are still cautious about buying into the debt of a country stuck in the depths of a five year long recession.

?You can flip a coin and you might make some money. But other than for hedge funds?it?s very difficult for us to play it,? said Richard Cookson, Global Chief Investment Officer at Citi Private Bank, speaking at Reuters Global Investment 2013 Outlook Summit held in London on Tuesday. ($1 = 0.7733 euros)

(Editing by Alexander Smith, Ron Askew)

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Article source: http://finance.yahoo.com/news/greek-debt-deal-turns-hedge-193159922.html

Source: http://www.athenswire.com/greek-debt-deal-turns-hedge-fund-trade-to-gold/

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Israel military&#39;s social media boss slammed for blackface - The Times

A young military officer who is the social media director for the Israeli Defence Forces was forced to restrict access to his own Facebook account after he posted a photograph of himself with his face blacked up with mud and a caption reading ?Obama style?.

Sacha Dratwa, a Belgian who immigrated to Israel eight years ago, posted the photograph in September but it was only discovered at the weekend after the 26-year-old?s profile was dramatically raised following the role of social media in the latest conflict between Israel and Hamas.

Amal Saad-Ghoreb, a Lebanese blogger who discovered the picture, mocked

Source: http://www.thetimes.co.uk/tto/news/world/middleeast/article3612908.ece

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Chicago Fed: US economy at near-recession level

The Chicago Federal Reserve National Activity Index fell notably in October 2012, slumping to?a near-recessionary level of -0.56.

By SoldAtTheTop,?Guest blogger / November 26, 2012

This graph shows the Chicago Federal Reserve National Activity Index since 2000. The index indicated pronounced weakness for the US economy in October 2012.

SoldAtTheTop

Enlarge

The latest release of the?Chicago Federal Reserve National Activity Index (CFNAI)?indicated pronounced weakness for the national economy with the index falling notably from the prior month to stand at a near-recessionary level of -0.56 while the three month moving average also slumped to -0.56.?

Skip to next paragraph SoldAtTheTop

Writer, The PaperEconomy Blog

'SoldAtTheTop' is not a pessimist by nature but a true skeptic and realist who prefers solid and sustained evidence of fundamental economic recovery to 'Goldilocks,' 'Green Shoots,' 'Mustard Seeds,' and wholesale speculation.

Recent posts

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The CFNAI is a weighted average of 85 indicators of national economic activity collected into four overall categories of ?production and income?, ?employment, unemployment and income?, ?personal consumption and housing? and ?sales, orders and inventories?.?

The Chicago Fed regards a value of zero for the total index as indicating that the national economy is expanding at its historical trend rate while a negative value indicates below average growth.?

A value at or below -0.70 for the three month moving average of the national activity index (CFNAI-MA3) indicates that the national economy has either just entered or continues in recession.?

The Christian Science Monitor has assembled a diverse group of the best economy-related bloggers out there. Our guest bloggers are not employed or directed by the Monitor and the views expressed are the bloggers' own, as is responsibility for the content of their blogs. To contact us about a blogger, click here.To add or view a comment on a guest blog, please go to the blogger's own site by clicking on paper-money.blogspot.com.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/EyEvO4nV7eo/Chicago-Fed-US-economy-at-near-recession-level

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Pot-enjoying Ohio defendant agrees to quit (Providence Journal)

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HBT: Myers wants to start, could be Twin target

Brett Myers said a few weeks ago that he was open to marketing himself as a starter or reliever in free agency, but his agent, Craig Landis, told Joe Christensen of the Minneapolis Star-Tribune that the veteran right-hander is now focused on being a starting pitcher. Makes sense in a world where Jeremy Guthrie gets three years and $25 million. Landis also confirmed that the Twins are among the teams who have expressed early interest.

?They?re interested, or perhaps even very interested,? Landis said. ?And that?s about as far as we are right now.?

Twins general manager Terry Ryan would only go as far to say that he has ?touched base with most of the pitchers on the market,? but Christensen was told by team insiders that Myers will be one of their primary targets because he could be reasonably-priced and would likely embrace making half of his starts in the spacious Target Field.

Myers pitched exclusively out of the bullpen this past season, posting a 3.31 ERA and 41/15 K/BB ratio over 65 1/3 innings between the Astros and White Sox. The 32-year-old has an underwhelming 4.27 ERA as a starter during his career and showed diminished velocity as a member of the Astros? rotation back in 2011, but he could have some appeal as an innings-eater.

Source: http://hardballtalk.nbcsports.com/2012/11/24/brett-myers-wants-to-start-could-be-a-target-for-the-twins/related/

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Galapagos tortoise: a resurrection from extinction?

Galapagos tortoise became extinct after June death of Lonesome George. But scientists say cross-breeding could bring Galapagos tortoise back.

By Frank Bajak,?Associated Press / November 24, 2012

In this 2008 file photo released by Galapagos National Park, a giant tortoise named 'Lonesome George' is seen in the Galapagos islands, an archipelago off Ecuador's Pacific coast. Lonesome George, the late reptile prince of the Galapagos Islands, may be dead, but scientists now say he may not be the last giant tortoise of his species after all.

Galapagos National Park/AP/File

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Lonesome George, the late reptile prince of the Galapagos Islands, may be dead, but scientists now say he may not be the last giant?tortoise?of his species after all.

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Researchers say they may be able to resurrect the Pinta Island subspecies by launching a cross-breeding program with 17 other?tortoises?found to contain genetic material similar to that of Lonesome George, who died June 24 at the Pacific Ocean archipelago off Ecuador's coast after repeated failed efforts to reproduce.

Edwin Naula, director of the Galapagos National Park, said in a telephone interview on Thursday that the probability is high it can be accomplished.

"It would be the first time that a species was recovered after having been declared extinct," Naula said.

But it won't happen overnight.

"This is going to take about 100 to 150 years," Naula added.

Scientists took DNA samples from 1,600?tortoises?on Wolf volcano, and found the Pinta variety in 17, though their overall genetic makeup varied.

Through cross-breeding, "100 percent pure species" can be achieved, said Naula, a biologist.

He said the 17?tortoises?were being transferred from Isabela island, where the volcano is located, to the park's breeding center at Santa Cruz, the main island on the archipelago whose unique flora and fauna helped inspire Charles Darwin's work on evolution. The results are to be published in the journal Biological Conservation, the park said.

The study on Wolf volcano was conducted by Yale University and the Galapagos park with financial help from the Galapagos Conservancy.

In a news release, the park said scientists speculate that giant?tortoises?from Pinta island might have arrived at Wolf volcano after being taken off by whaling ships for food and later cast overboard.

At least 14 species of giant?tortoise?originally inhabited the islands' 620 miles (1,000 kilometers) off Ecuador's coast and 10 survive.

A visit to Lonesome George became de rigueur for celebrities and common folk alike among the 180,000 people who annually visit the Galapagos.

Before humans arrived, the islands were home to tens of thousands of giant?tortoises. The number fell to about 3,000 in 1974, but the recovery program run by the national park and the Charles Darwin Foundation has succeeded in increasing the overall population to 20,000.

Lonesome George's age at death was not known, but scientists believed he was about 100, not especially old for a giant?tortoise.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/OiTeqdDuBys/Galapagos-tortoise-a-resurrection-from-extinction

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Russian military inspectors to fly over US as part of Open Skies pact ...

It entered into force more than a decade ago and currently has 34 member states.

The aim of the treaty is to promote openness and transparency of military forces, boost mutual understanding and confidence by giving all signatories, regardless of their size, a direct role in gathering information about each other?s military activities through unarmed areal observations, and enhance opportunities for conflict prevention.

Voice of Russia, TASS

Source: http://english.ruvr.ru/2012_11_25/Russian-military-inspectors-to-fly-over-U-S-as-part-of-Open-Skies-pact/

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Things That You Can Do To Achieve Internet Marketing Success ...

If you do your research and act wisely, you will find that profitable Internet marketing is possible. Starting a business online requires a time commitment. There are only 24 hours in a day, so wasting time will only hurt your profit margins. Continuing reading to learn ways to ensure your business success by making the most of your time.

Whenever you correspond online, include links to your business webpage in your signature. Are you registered at online forums? Add your site to your signature, so that people can see it every time you post. Include the link in your email signature, so that people will see it whenever you send a message. This is an effective way to promote and share your website with every person who runs across you on the Internet; it?s possible that it will help with your page ranking, too. Above your link, make sure that there is an interesting line that will make them want to click it.

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In any email that you send, include a persuasive and strong call to action. Potential actions could be buying a service or product, subscribing to a magazine or visiting a web page. These particular actions can all be traced back to the customer so you have a clear understanding of how your email marketing is helping your business.

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You are already aware of what will make you the most money if you have a strong marketing plan. Use these products to generate leads for your other products. Point customers towards accessories and other items that go with your best sellers. These products get a boost from your main sellers, and do not require as much advertising as unrelated products.

Make sure you follow your competitors, they may have strategies that could be refined to help your own business. If they are succeeding, you need to analyze what they are doing.

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You should find out about advertising if you want to create business online. Although the initial investment may be costly, getting your company?s name out there is important if you wish to succeed. This will allow you to reach customers that you may not have discovered in other ways.

Start with a small, well-optimized site when you?re first starting out. Search engines may jump over a site with too many index pages.

Many webmasters overlook that they need to keep their websites simple. It is tempting to use a number of fancy multimedia tools, such as Adobe Flash or Silverlight, and web designers often use them because of visual effects. Make it simple enough for everyone to use! A website does not need to have a bunch of crazy features, as long as it is efficient and user-friendly.

Offering a return policy is often very important when it comes to Internet marketing. Your customers will feel more confident in the purchases and provide your company with some credibility. By establishing that you will be fully responsible, customers are far more likely to put some trust in you and click that ?buy? button.

For every email you send out ? business or personal ? include your signature. Similar to the way that a standard printed business card works in the physical world, your signature should be prominent and used frequently. It also offers your contact a way to see what is going on with your business.

While a few bells and whistles can enhance your site, avoid making it too busy or distracting. You have a short time to engage a consumer online and you want your site to grab their attention immediately. If it takes a long time, the reader will go on to someone else?s site.

It is commonly said that you shouldn?t bring business into your personal affairs, but this particular type of business is probably an exception to that rule. That is because there is no high pressure, and it can almost be viewed as a type of lucrative hobby. Involve your spouse in this, and aim to make it an activity the two of you can do together.

You do not have to take up all your time by Internet marketing. Success comes with time management and determination.

Source: http://oneintoahundred.com/things-that-you-can-do-to-achieve-internet-marketing-success/

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Brash boxer 'Macho' Camacho dies in Puerto Rico

SAN JUAN, Puerto Rico (AP) ? Hector "Macho" Camacho was a brash fighter with a mean jab and an aggressive style, launching himself furiously against some of the biggest names in boxing. And his bad-boy persona was not entirely an act, with a history of legal scrapes that began in his teens and continued throughout his life.

The man who once starred at the pinnacle of boxing, winning several world titles, died Saturday back in the Puerto Rican town of Bayamon where he was born, ambushed in a parking lot in a car where packets of cocaine were found.

Camacho, 50, left behind a reputation for flamboyance ? leading fans in cheers of "It's Macho time!" before fights ? and for fearsome skills as one of the top fighters of his generation.

"He excited boxing fans around the world with his inimitable style," promoter Don King told The Associated Press.

Camacho fought professionally for three decades, from his humble debut against David Brown at New York's Felt Forum in 1980 to an equally forgettable swansong against Saul Duran in Kissimmee, Florida, in 2010.

In between, he fought some of the biggest stars spanning two eras, including Sugar Ray Leonard, Felix Trinidad, Oscar De La Hoya and Roberto Duran.

"Hector was a fighter who brought a lot of excitement to boxing," said Ed Brophy, executive director of International the Boxing Hall of Fame. "He was a good champion. Roberto Duran is kind of in a class of his own, but Hector surely was an exciting fighter that gave his all to the sport."

Camacho's family moved to New York when he was young and he grew up in Spanish Harlem, which at the time was rife with crime. Camacho landed in jail as a teenager before turning to boxing, which for many kids in his neighborhood provided an outlet for their aggression.

"This is something I've done all my life, you know?" Camacho told The Associated Press after a workout in 2010. "A couple years back, when I was doing it, I was still enjoying it. The competition, to see myself perform. I know I'm at the age that some people can't do this no more."

Former featherweight champion Juan Laporte, a friend since childhood, described Camacho as "like a little brother who was always getting into trouble," but otherwise combined a friendly nature with a powerful jab.

"He's a good human being, a good hearted person," Laporte said as he waited with other friends and members of the boxer's family outside the hospital in San Juan after the shooting. "A lot of people think of him as a cocky person but that was his motto ... Inside he was just a kid looking for something."

Laporte lamented that Camacho never found a mentor to guide him outside the boxing ring.

"The people around him didn't have the guts or strength to lead him in the right direction," Laporte said. "There was no one strong enough to put a hand on his shoulder and tell him how to do it."

George Lozada, a longtime friend from New York who flew to Puerto Rico on Saturday, recalled that just hours after he was released from prison after serving a murder sentence, he received a call from Camacho, who was waiting outside his apartment in a black Porsche.

"He said, 'Come down, I'm taking you shopping,'" Lozada said, wiping away tears.

"Because of him, man, I got what I got today," he said, pointing to pictures on his smartphone of his 6-year-old daughter. "Because of Hector, I stopped the drug scene ... He's helped so many people."

Drug, alcohol and other problems trailed Camacho himself after the prime of his boxing career. He was sentenced in 2007 to seven years in prison for the burglary of a computer store in Mississippi. While arresting him on the burglary charge in January 2005, police also found the drug ecstasy.

A judge eventually suspended all but one year of the sentence and gave Camacho probation. He wound up serving two weeks in jail, though, after violating that probation.

Camacho's former wife, Amy, obtained a restraining order against him in 1998, alleging he threatened her and one of their children. The couple, who had two children at the time, later divorced.

He divided his time between Puerto Rico and Florida in recent years, appearing on Spanish-language television as well as on a reality show called "Es Macho Time!" on YouTube.

Inside the boxing ring, Camacho flourished. He won three Golden Gloves titles as an amateur, and after turning pro, he quickly became a contender with an all-action style reminiscent of other Puerto Rican fighters.

Long promoted by Don King, Camacho won his first world title by beating Rafael Limon in a super-featherweight bout in Puerto Rico on Aug. 7, 1983. He moved up in weight two years later to capture a lightweight title by defeating Jose Luis Ramirez, and successfully defended the belt against fellow countryman Edwin Rosario.

The Rosario fight, in which the victorious Camacho still took a savage beating, persuaded him to scale back his ultra-aggressive style in favor of a more cerebral, defensive approach.

The change in style was a big reason that Camacho, at the time 38-0, lost a close split decision to Greg Haugen at Caesar's Palace in Las Vegas in 1991.

Camacho won the rematch to set up his signature fight against Mexico's Julio Cesar Chavez, this time at the Thomas & Mack Center in Las Vegas. Camacho was roundly criticized for his lack of action, and the Mexican champion won a lopsided unanimous decision to retain the lightweight title.

"Even though people say I beat him easily, it wasn't that way," Chavez told Mexico's ESPN-Radio Formula this week. "He was a very fast fighter, he faced everything and it was very hard for me."

"He revolutionized boxing, Chavez said. "It's a shame he got mixed up in so many problems."

After that loss, Camacho became the name opponent for other rising contenders, rather than the headliner fighting for his own glory.

He lost a unanimous decision to another young Puerto Rican fighter, Trinidad, and was soundly defeated by De La Hoya. In 1997, Camacho ended Leonard's final comeback with a fifth-round knockout. It was Camacho's last big victory even though he boxed for another decade.

The fighter's last title bout came in 1997 against welterweight champion Oscar De La Hoya, who won by unanimous decision. Camacho's last fight was his defeat by Saul Duran in May 2010. He had a career record of 79-6-3.

Doctors pronounced Camacho dead on Saturday after he was removed from life support at his family's direction. He never regained consciousness after at least at least one gunman crept up to the car in a darkened parking lot and opened fire.

No arrests and have been made, and authorities have not revealed many details beyond the facts that police found cocaine in the car and that the boxer and his friend, who was killed at the scene, had no idea the attack was coming. "Apparently, this was a surprise," said Alex Diaz, a police spokesman.

Survivors include his mother; three sisters, Raquel, Estrella and Ester; a brother, Felix; and four sons, Hector Jr., Taylor, Christian and Justin.

Source: http://news.yahoo.com/brash-boxer-macho-camacho-dies-puerto-rico-165739879--spt.html

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Are we headed for another round of downsizing?

Business investments may be on the downswing, according to at least one economic indicator.?

By SoldAtTheTop,?Guest blogger / November 24, 2012

This chart shows the rate of industrial production for business equipment since 1999. The latest downturn may be hinting at a looming recession, the author argues.

SoldAtTheTop

Enlarge

Looking deeper into last Friday?s weak industrial production report, it appears that the ?Business Equipment? component is giving a clear sign of weakness as well as substantiating the business investment pullback noted?over the weekend by the WSJ.

Skip to next paragraph SoldAtTheTop

Writer, The PaperEconomy Blog

'SoldAtTheTop' is not a pessimist by nature but a true skeptic and realist who prefers solid and sustained evidence of fundamental economic recovery to 'Goldilocks,' 'Green Shoots,' 'Mustard Seeds,' and wholesale speculation.

Recent posts

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In fact, looking at the data (click on the chart below for a full-screen dynamic version of the entire history of this data series) it?s easy to see that this series makes fairly sharp tops as the economy transitions into recession making it a useful contraction indicator.

Keep in mind though, while the latest results look like another solid harbinger of looming recession, the data is still fairly preliminary and subject to revision.
Another couple or few months of data will be required to determine if this pullback is simply a slowing of our halfhearted recovery or a more notable slide into a new recessionary decline.

The Christian Science Monitor has assembled a diverse group of the best economy-related bloggers out there. Our guest bloggers are not employed or directed by the Monitor and the views expressed are the bloggers' own, as is responsibility for the content of their blogs. To contact us about a blogger, click here.To add or view a comment on a guest blog, please go to the blogger's own site by clicking on paper-money.blogspot.com.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/5eRkF-oFdwA/Are-we-headed-for-another-round-of-downsizing

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The Sufficiency Economy - Envisioning a Prosperous Way Down ...

The Sufficiency Economy ? Envisioning a Prosperous Way Down

Alternatives to Political Systems, Consumerism, Economics, Food Shortages, People Systems, Society, Village Development, peak oil ? by Samuel Alexander November 24, 2012

Editor?s Preamble: I would exhort readers to ignore the potentially off-putting length of this piece, to instead step into, and allow yourself to be absorbed by, this important and worthy attempt at future-visualising. Readers who have been following my own work over the last several years will recognise and appreciate the themes covered. From my own perspective, what follows is a highly pragmatic view on the potential near-future of civilisation, and I truly feel that the speed and shape of progression (i.e. objectively and cooperatively planned and peacefully implemented), or, regression (i.e. unplanned, reactive, desperate, monopolistic and individualistic), and ultimate form of that future will largely depend on how many people are objectively considering these themes and adjusting their lives, and their influence, accordingly.


Photo ? Craig Mackintosh

by Dr Samuel Alexander, co-director of the Simplicity Institute and a lecturer with the Office for Environmental Programs, University of Melbourne.

When [we have] obtained those things necessary to life, there is another alternative than to obtain superfluities; and that is, to adventure on life now, [our] vacation from humbler toil having commenced. ? Henry David Thoreau

1. Introduction

If a society does not have some vision of where it wants to be or what it wants to become, it cannot know whether it is heading in the right direction ? it cannot even know whether it is lost. This is the confused position of consumer capitalism today, which has a fetish for economic growth but no answer to the question of what that growth is supposed to be for. It is simply assumed that growth is good for its own sake, but of course economic activity is merely a means, not an end. It can only ever be justified by some goal beyond itself, but that is precisely what consumer capitalism lacks ? a purpose, a reason for existence. It is a means without an end, like a tool without a task. What makes this state of affairs all the more challenging is that the era of growth economics appears to be coming to a close, due to various financial, ecological, and energy constraints, and this is leaving growth-based economies without the very capacity for growth which defined them historically. Before long this will render consumer capitalism an obsolete system with neither a means nor an end, a situation that is in fact materialising before our very eyes. It seems that today we are living in the twilight of growth globally, which implies that the dawn of a new age is almost upon us ? is perhaps already upon us. But as we turn this momentous page in history we find that humanity is without a narrative in which to lay down new roots. We are the generation in between stories, desperately clinging to yesterday?s story but uncertain of tomorrow?s. Then again, perhaps the new words we need are already with us; perhaps we just need to live them into existence.

It is not the purpose of this essay to offer another critique of growth economics, the details of which have been laid down comprehensively many times before (Schumacher, 1973; Meadows et al, 2004; Jackson, 2009; Latouche, 2009). Instead, after briefly summarising the critique, this essay will attempt to describe in some detail an alternative economic system, which I will call ?the sufficiency economy.? This term is typically applied to so-called ?developing economies,? which either have not yet industrialised or are still in the early phases of industrialisation (see e.g. Suwankitti and Pongquan, 2011). These economies are sometimes called sufficiency economies because they do not or cannot produce material abundance, or do not seek material abundance. Instead, sufficiency economies are focused on meeting mostly local needs with mostly local resources, without the society being relentlessly driven to expand by the growth-focused ethics of profit-maximisation. My point of differentiation in this essay will be to consider the notion of a sufficiency economy within the context of the most highly developed regions of the world ? where an economics of sufficiency is most desperately needed ? and to explore what such an economy would look like, how it might function, and how the transition to such an economy might transpire. I address this subject having been convinced that the growth paradigm has no future and that some alternative vision is therefore needed as humanity begins its inevitable transition to a world beyond growth. I put forward the sufficiency economy as the most promising alternative model, although it is one that I believe may ultimately be imposed upon us whether we want it or not, for reasons that will be explained. We can go the easier way or the harder way, so to speak, depending on our attitudes and actions.

Defined and defended in more detail below, a sufficiency economy can be understood in direct contrast to the dominant macro-economic paradigm based on limitless growth. Whereas existing economies in our increasingly globalised world are predicated on the assumption that ?more production and consumption is always better,? the sufficiency economy described below is shaped by an acceptance that ?just enough is plenty.? As will be seen, the implications of this alternative economic perspective are nothing short of revolutionary. Rather than progress being seen as a movement toward ever-increasing material affluence, the sufficiency economy aims for a world in which everyone?s basic needs are modestly but sufficiently met, in an ecologically sustainable, highly localised, and socially equitable manner. When material sufficiency is achieved in these ways, further growth would not continue to be a priority. Instead, human beings would realise that they were free from the demands of continuous economic activity and could therefore dedicate more of their energies to non-materialistic pursuits, such as enjoying social relationships, connecting with nature, exploring the mysteries of the universe, or engaging in peaceful, creative activity of various sorts. How to spend this ?freedom from want? is the exhilarating and perhaps terrifying question all human beings would face in a well-established sufficiency economy, so defined.

Such an economy recognises that there are fundamental limits to growth (Meadows et al, 2004), and in this it obviously shares some conceptual ground with the notion of a steady-state economy developed by ecological economists in recent decades (e.g. Daly, 1996). But to date the steady-state economy has remained largely at the level of theoretical abstraction, and this has made it difficult to envision the alternative society it vaguely implies. Unfortunately, this has hurt the movement for change, because if people cannot picture the alternative society, it is very difficult to desire it; and if we do not desire it, no social or political movement will arise to bring it into existence. Many have been persuaded, as I have been, by the insight that economies are a subset of the natural environment, not the other way round, as neoclassical economists assume. Very little attention, however, has been given to describing in detail what economic life would be like if an ecologically sustainable economy actually emerged. How would we feed ourselves? What clothes would we wear? What forms of transport and technology would we use? How much and what types of energy would we require? And what material standard of living would we have if we were to successfully decarbonise the economy? Most importantly, perhaps, what would the quality of daily life be like? These are some of the concrete questions to which this essay will offer some tentative answers, acknowledging all the while that the nature of the sufficiency economy described, like any economy, must ultimately be shaped and understood in context-specific ways. (1)

The analysis begins in the next section by briefly outlining the multi-faceted problems the world finds itself facing, not for the purpose of providing a thorough review of the global situation but simply to contextualise the discussion that follows. Unless one understands the magnitude of the overlapping problems we face, the relevance, importance, or even the necessity of the sufficiency economy may not be immediately apparent. Once the global predicament is outlined, the analysis proceeds to define in more detail the principles that underpin the sufficiency economy, although again this will be more a matter of exposition than comprehensive defence. The main part of the analysis then explores in some detail what economic life might be like if developed nations gave up the pursuit of growth and transitioned to some form of highly localised ?sufficiency economy? based on far lower resource and energy consumption. It is hoped that this analysis might provide some guidance on what it will actually take to transition to a just and sustainable society, as well as provide some deeper insight into what life might be like if we were ever to succeed.

2. The Global Predicament

If a path to the better there be, it begins with a full look at the worst. ? Thomas Hardy

Below I outline various social, ecological, economic, and energy-related problems, which together provide the background against which the sufficiency economy should be understood. Most people, including many environmentalists, seem to believe that Western-style lifestyles, and the growth economies that support them, can be sustained and even globalised, provided the world transitions to systems of renewable energy and produces commodities more cleanly and efficiently. This assumption is reflected especially clearly in international political discourse on environmental issues (e.g. UNDP, 2007/8), which consistently pushes the message that we can decouple economic growth from ecological impact, or even that we need more economic growth in order to fund environmental protection initiatives or otherwise save the planet (Beckerman, 2002). The following review casts considerable doubt on the possibility of any technological ?fix? to existing problems. Each of the problems, on their own, provides ground for radically rethinking the nature of existing economic structures and goals. When considered together, I believe the case for fundamental change is compelling.

2.1. Ecological Overshoot and the Limits of Technology

The ecological footprint of the global economy now exceeds the sustainable carrying capacity of the planet by 50%, and overall things continue to get worse (Global Footprint Network, 2012). Old growth forests continue to be cut down at alarming rates; fresh water is getting scarcer; fish stocks and biodiversity more generally continue to decline; top-soil continues to erode; the climate continues to change and become less stable; and overall the pollution and wastes from human economic activity continue to degrade the ecosystems upon which all life depends (see generally, Brown, 2011). While this is hardly news, the full implications of our predicament are typically grossly under-estimated. The mainstream view on how to achieve sustainability is to exploit science and technology in order to produce more cleanly and efficiently, thereby decoupling economic activity from its destructive environmental impacts. But despite decades of extraordinary technological advance, the overall impacts of economic activity continue to increase (Jackson, 2009: Ch 4). To be sure, human beings are getting better at producing commodities more cleanly and efficiently, but we are also producing more commodities, and it turns out that those production increases outweigh the efficiency gains in production, leading to an overall increase in the impacts of economic activity, not a decrease. Efficiency without sufficiency is lost. We must always remember that technology is a two-edged sword, in the sense that it provides us with tools both to protect and destroy the natural environment, and human beings are exploiting both forms enthusiastically, especially the latter. Technology might give us solar panels and electric cars, for example, but it also gives us the ability to cut down rainforests easily, empty the oceans, and drill for oil in thousands of feet of water in the Gulf of Mexico.

Granted, technology never ceases to amaze, but the very awe it evokes seduces many into faithfully investing it with limitless powers. When we actually do the math, however, the impossibility of a technological fix to environmental problems becomes perfectly clear. If the developed nations were to grow their economies at a modest 2% over coming decades and by 2050 the poorest nations had caught up ? which more or less seems to be the goal of ?development? ? then by that stage the global economy, which is already in ecological overshoot, would be almost 15 times larger than it is today (Jackson, 2009: 81). This means, for example, that if we are to meet the moderate emissions targets of the IPCC (2007) then the carbon intensity of global economic output must be 130 times lower than it is today, requiring 11% reductions every year. Even with the unprecedented technological advances of recent decades, the efficiency improvements over the period 1990-2007 were merely 0.7% per year (Jackson, 2009: 79). These hard numbers ought to shatter the faith of techno-optimists. They show that it is delusional to think that technology alone is going to be able to solve the ecological crises we face, because the extent of absolute decoupling required is simply too great (Trainer, 2012a). Humanity must exploit appropriate technologies at every opportunity, of course, but first and foremost what is needed is a new mode of economy, one that recognises and accepts that growth-based, energy-intensive consumer societies are grossly unsustainable and certainly not universalisable.

2.2. Poverty amidst Plenty

The fact that the global economy is already in ecological overshoot is even more challenging when we bear in mind that in the poorest parts of the world today great multitudes are living lives oppressed by extreme poverty (World Bank, 2009). The global challenge, therefore, in terms of humanitarian justice and ecological sustainability, can be stated as follows: The human community must find a way to raise the material standards of living of the world?s poorest people ? who surely have a right to develop their economic capacities in some form ? while at the same time reducing humanity?s overall ecological footprint (Meadows et al, 2004: p. xv). What is clear is that the current ?tickle down? approach to poverty alleviation is neither working nor ecologically sustainable, as evidenced by a report from the New Economics Foundation (Woodard and Simms, 2006). This study shows that between 1990 and 2001, for every $100 of growth in the world?s average income per capita, merely $0.60 contributed to reducing poverty below the ?$1 per day? line. This means that to achieve $1 of poverty reduction at that ratio, an extra $166 of global production and consumption is required. Not only do these figures expose global growth as an extremely inefficient means of reducing poverty, it also implies that the amount of growth needed to alleviate poverty would be, without question, environmentally unsupportable. Accordingly, we must find a new path to poverty alleviation beyond the conventional ?development? agenda, one based on equitable distribution and new structures, not limitless growth.

2.3. Overpopulation

What exacerbates the ecological and humanitarian crises outlined above is the fact that, according to the United Nations, global human population is expected to exceed nine billion by mid-century and reach ten billion toward the end of the century (UNDSEA, 2011). Obviously, this will intensify greatly the already intense competition over access to the world?s limited natural resources and it will put even more pressure on Earth?s fragile ecosystems. It is of the utmost importance that population stabilises as soon as possible and is significantly reduced in some equitable manner. But we have known about the ?population bomb? for many decades and still it continues to explode, albeit at a slowing pace. We need either new strategies here or much greater commitment to existing strategies (and probably both). But even if humanity somehow managed to stabilise population at once and thereby avoid the expected increases, the global economy would nevertheless remain in gross ecological overshoot. The primary task, therefore ? given we have the population we have ? must be to reduce the ecological impact of our economic activity, partly by exploiting all appropriate technologies, and partly by stabilising and reducing population over time, but mainly by reimagining ?the good life? beyond consumer culture and learning how to step more lightly on the planet (Alexander, 2011a; 2009). This means giving up the destructive dream of ?consumer affluence.? The developed nations certainly cannot lecture the developing nations about how expanding populations are putting immense strain on Earth?s ecosystems while at the same time indulging in ever-higher levels of consumption. Accordingly, if the developed nations are serious about reducing global impact on the environment, as they claim they are, then before looking overseas they must first show the world that they are prepared to step more lightly themselves. Overpopulation is too easily used as a scapegoat to deflect attention away from the more fundamental problem of overconsumption.

2.4. The Fantasy of Limitless Economic Growth

Despite the fact that the global economy is already in dangerous ecological overshoot, every nation on the planet still aims to grow its economy, without apparent limit. Economic development of some form is still obviously required in the poorest parts of the world, as noted, simply in order to provide for basic needs. But if the poorest nations are to have any ?ecological room? to do so ? especially when population growth is taken into account ? it follows by force of logic that the overdeveloped rich nations should not continue growing their own economies. Indeed, sustainability demands that the richest nations initiate a process of planned economic contraction, or ?degrowth? (Alexander, 2012a), with the aim of eventually arriving at some ?steady-state? economy within ecological limits. This confronting logic has proven easy enough for the rich nations to ignore, but it is impossible to escape. Not only must the growth paradigm inevitably collide with biophysical reality, it is in fact in the process of doing so (Meadows et al, 2004).

Needless to say, however, there are no signs that the richest nations are prepared to give up the pursuit of growth, certainly not for reasons of global equity or ecological conservation. The great obstacle that lies in the way of a macroeconomics ?beyond growth? is the dominant ideology of growth economics that quite explicitly treats growth in GDP as the best measure of national progress and politico-economic competency (Purdey, 2010). In fact, the growth paradigm is so deeply entrenched in mainstream political discourse in the developed nations (and increasingly elsewhere) that it is hard to imagine any of the major political parties, whether on the Left or the Right, daring to pursue or even seriously contemplate a post-growth alternative. This arguably gives rise to an acute and disturbing contradiction: We must give up the pursuit of growth, but cannot.

Empire thus marches on.

2.5. Expensive Oil and other Energy Issues

Even if the world never chooses to question the growth paradigm ? which seems the most likely scenario ? the peaking of crude oil suggests that the era of global growth is coming to an end nevertheless (Heinberg, 2011; Rubin, 2012). While there is still debate about the exact timing of peak oil, it is now widely accepted that crude oil production, if it has not already peaked, will peak sometime in the foreseeable future, and then, after a corrugated plateau, enter terminal decline. Since oil demand is expected to keep on rising, however, the reduction of oil supply will inevitably lead to sharply increasing oil prices (Hirsch et al, 2010). This dynamic is already well underway, with the price of oil multiplying several times during the last decade or so. There are of course vast reserves of non-conventional oil still available in the tar sands of Canada and Venezuela, and in the shale oil deposits in the United States and elsewhere, but these non-conventional reserves have a far lower energy return on investment (Murphy and Hall, 2011), making them much more expensive and slower to produce. Accordingly, the issue is not that human beings will ever run out of oil; the issue is that we have already run out of cheap oil.

This is hugely significant because oil is not just another commodity ? it is the lifeblood of industrial civilisation. This is evidenced by the fact that the world currently consumes around 90 million barrels every day (IEA, 2010a). When the costs of oil increase significantly, this adds extra costs to transport, mechanised labour, plastics, and industrial food production, among many other things, and this pricing dynamic sucks discretionary expenditure and investment away from the rest of the economy, causing debt defaults, economic stagnation, recessions, or even longer-term depressions. That seems to be what we are seeing around the world today, with the risk of worse things to come (Tverberg, 2012a).

Moreover, as Ted Trainer (2012b) and others have argued, renewable energy, even if it were embraced whole-heartedly and on a global scale, would never be able to sustain the expansion of complex, energy-intensive consumer societies, especially with the global population growing. If this diagnosis is basically correct, it provides further grounds for thinking that the growth paradigm has no future. I hasten to add that this is not an argument against renewable energy. The climate science is very clear that we must abandon fossil fuels as far as possible and as soon as possible (e.g. Hansen et al, 2008). But the limitations of renewable energy do suggest that we cannot respond to climate change by embracing renewables and have a growth-based economy.

Furthermore, nuclear energy?s potential to provide the energy required to maintain growth economies is fiercely debated. What is beyond debate, however, is that nuclear energy also has a long list of limitations, time lags, dangers, and huge financial costs, and ever since Fukushima the prospects of a nuclear renaissance have looked very slim indeed. At best nuclear energy would only assist in decarbonising the economy to some extent, but it would not solve the myriad other ecological and social problems inherent to the growth paradigm, and could well exacerbate some of them. Accordingly, nuclear provides no escape from the limits to growth. What is needed is a transition to renewable energy systems, but this implies a civilisation with much lower social complexity, and with very different structures and non-affluent lifestyles. We cannot run an industrial civilisation on renewables, and an industrial civilisation powered by nuclear (if that is even feasible) remains unsustainable due its underlying growth imperative.

Whether the transition beyond growth occurs voluntarily or is imposed by force of biophysical limits remains to be seen. It scarcely needs remarking that a planned, voluntary transition would be the desired path (see Alexander, 2012b).

2.6. Economic Instability

Closely linked to the rising price of oil, but with some independent issues too, is the economic instability that has been plaguing the world economy in recent years. In the prosperous decades after World War II, developed nations especially became accustomed to consistently high levels of economic growth, and this gave them and their governments and inhabitants a false confidence that they could borrow vast amounts of money and rely on future growth to pay those debts back. In other words, the enormous national and private debts that have been taken on in recent decades were based on the assumption that future growth would be similar to growth in recent decades. But because there is such a close relationship between energy and economic growth, expensive oil is suffocating the debt-ridden global economy, just as it is trying to recover. Without systemic change or some debt ?jubilee,? the trillions of dollars of outstanding debt essentially ?locks? the world into continued growth. But as Michael Hudson (2012) states, ?debts that can?t be repaid, won?t be,? and the consequences of widespread debt defaults will not be good news.

Unfortunately, mainstream economists, including those in government, seem oblivious to the close relationship between energy, debt, and economy, and this means they are unable to see that expensive oil is one of the primary underlying causes of today?s economic instability. Consequently, they craft their intended solutions (e.g. stimulus packages, quantitative easing, low interest rates to encourage borrowing, etc) based on flawed, growth-based thinking, not recognising that the new economics of energy (Alexander, 2012c) means that the growth model, which assumes cheap energy inputs, is now dangerously out-dated. When growth-based economies do not grow, household, firms, and nations struggle to repay their debts, and quickly things begin to unravel in undesirable ways.

2.7 Consumer Malaise

Finally, what makes the problems outlined above all the more troubling is the fact that high consumption lifestyles, so often held up as the peak of human development, are in many cases engendering an unexpected discontent or malaise among those who live them (Lane, 2000; Pickett and Wilkinson, 2010). There is in fact a mounting body of sociological and psychological evidence (Kasser, 2002; Alexander, 2012d) indicating that lives orientated around achieving high levels of consumption often result in such things as time poverty, stress, physical and mental illness, wasteful status competition, loss of community, disconnection from nature, unhappiness, and even a sense of meaninglessness or alienation in life ? to say nothing of the ecological impacts associated with consumer lifestyles.

This evidence, however, troubling though it is, arguably provides something of a silver lining to the admittedly grim situation outlined above (Jackson, 2005; Brown and Kasser, 2005). If high consumption lifestyles are not even a trustworthy path to personal well being, this raises the tantalising possibility that members of the global consumer class could live more fulfilling and meaningful lives by reducing their consumption, perhaps in exchange for more time, while at the same time reducing their ecological footprint, reducing their dependence on oil, and leaving more resources for those in greater need. Indeed, when considering the problems outlined above ? especially when considering them together and their interrelatedness ? it would seem that any effective response to our global predicament depends to a large extent on those overconsuming moving to far more materially ?simple? ways of life, with far lower energy requirements. This implies not merely huge lifestyle changes, but fundamental systemic change. Understandably, perhaps, this is not a message many people seem to want to hear, but I contend that the strength of the line of reasoning makes embracing some form of ?sufficiency economy? the most coherent response to the global predicament.

3. Embracing Life After Growth (Before it Embraces Us)

Earlier I mentioned that eventually we are likely to have a sufficiency economy whether we choose it or not. It should now be clearer why this is so. The growth paradigm has reached, more or less, the ?limits to growth,? and this means that we must move away from growth-based economies if we are to avoid exacerbating existing ecological crises to the point of catastrophe. Billions of lives are at stake, as are the biodiversity and climatic balance of our planet. But even if we do not choose to give up on growth, energy and resource constraints are in the process of bringing growth to an end all the same, and no amount of ?quantitative easing? or technological advances are going to provide an escape from this biophysical reality. When, in the foreseeable future, the world reaches the ?end of growth,? we will have a form of ?sufficiency economy? imposed upon us, in the sense at least that we will have to make do, as best we can, without further growth. This may well imply radically reduced consumption, compared to levels prevalent in consumer societies today, because when growth-based economies do not grow, debts cannot be repaid, and economic contraction, not merely stagnation, tends to ensue. If this situation is not well managed ? for example, if we persist blindly with expectations of limitless growth and continue to structure our economies accordingly ? then this phase in history is probably going to mark the beginning of civilisational collapse, although it is impossible to be sure whether this would be a rapid breakdown of the existing order (Korowics, 2012) or a slow deterioration over many decades (Greer, 2008).

Nevertheless, the fact that there are biophysical limits to growth from which we cannot escape sometimes obscures the fact that living within those limits is something that we should want to do, simply to be good stewards of Earth. It is obviously in our self-interest to preserve the life-support systems upon which all life depends, a point that is too often overlooked. Furthermore, the social and psychological evidence noted immediately above implies that ?the good life? does not actually consist in the consumption of material things, contrary to the promises of advertisements, and this means that denying ourselves consumer lifestyles need not be considered a hardship, as the ?voluntary simplicity? movement, for example, already understands (Alexander and Ussher, 2012). Certainly, consumer culture must not be accepted as the peak of civilisation. We must explore alternative ways to flourish without relying on material abundance, and I will argue that embracing a sufficiency economy is one means of doing so, and probably a necessary means. I will now briefly elaborate on some of the values underlying the sufficiency economy then proceed to unpack their practical implications in some detail.

3.1. The Principle of Sufficiency ? ?Enough, for Everyone, Forever?

The fundamental aim of a sufficiency economy, as I define it, is to create an economy that provides ?enough, for everyone, forever.? In other words, economies should seek to universalise a material standard of living that is sufficient for a good life but which is ecologically sustainable into the deep future. Once that is achieved, further growth in material wealth would not be an economic priority. As noted above, for individuals and economies that are already overconsuming, the attainment of sufficiency implies not merely resisting further growth, but first entering a phase of planned economic contraction. Once sustainable sufficiency has been attained, prosperity should be sought in various low-impact, non-materialistic forms of well being, such as enjoying social relationships, experiencing connection with nature, engaging in meaningful work or spiritual practice, or exploring various forms of peaceful, creative activity. There are no limits to the scale or diversity of qualitative improvement of life in a sufficiency economy, but to achieve sustainability in a world of seven billion people (and counting), material standards of living must not aim for consumer affluence but only for what is minimally sufficient for a good life. The basic economic reasoning here is that once basic material needs are met, human beings are not so strictly bound by materialistic concerns and are thus free to dedicate more of their energy and attention to things other than increasing material living standards. ?As wealth increases,? John Hicks (1959: xiii) once wrote, ?wealth itself becomes (or should become) less important,? a dynamic that Hicks mischievously called ?the diminishing marginal significance of economics.?

These broad comments obviously require (and will receive below) more concrete expression, but they nevertheless provide a normative starting point that contrasts sharply with the materialistic ?more is better? ethos underpinning existing growth economies. The sufficiency economy is based on an alternative economic perspective that accepts that ?just enough is plenty,? and this alternative perspective implies that producing more than is sufficient is not required for an individual or society to flourish. In the words of Henry Thoreau (1982: 568): ?Superfluous wealth can buy superfluities only.? Furthermore, we have already seen that the growth paradigm has produced high-impact economic systems that are grossly unsustainable and certainly not universalisable, so the sufficiency economy treats consumer lifestyles, and the growth economies that are required to support them, as neither desirable nor sustainable.

Determining exactly what level of material provision is ?sufficient? cannot be defined with any analytical precision, and will always be context and culturally specific (Sen, 1998). But material sufficiency can be broadly understood to include meeting basic biophysical needs for food and water, shelter, and clothing, as well as having access to basic medical services and some minimal level of social education. Access to extra energy supplies for heating will also be required in certain climates, and since energy is required to sustain any level of social complexity, some indeterminate level of energy supply, beyond food, fire, and labour, should also be considered a basic requirement for a full, human life. (Only those anarcho-primitivists, I presume, who think hunter-gathering is the only acceptable form of social organisation, would object to there being a basic need for energy beyond food, fire, and labour.) Sustainability may not necessarily mean living like the Amish ? I am sure people will creatively salvage the wastes of industrial civilisation to live in ways that lie beyond the Amish lifestyles for some time. But using the Amish as a rough touchstone or benchmark may not be so far from the truth. At least this evokes a serious image of what low-consumption ?simple living? could look like in an energy descent context, a scenario that is entirely absent from mainstream sustainability discourse (perhaps because such simplicity of life is politically unpalatable). The most important point to understand is that nothing much resembling consumer lifestyles today are sustainable or universalisable.

Although these comments on sufficiency remain highly indeterminate ? especially with respect to the amount of energy required ? my position is that the concept of sufficiency is so important to sustainability discourse that its indeterminacy must not be a reason to reject it. I contend that universal sufficiency, like justice, is a fuzzy goal towards which humanity should be moving, and the most important thing is that there is a debate over the meaning of sufficiency and an attempt to practice our theory as best we can (Princen, 2005). Currently, in the developed nations, at least, sufficiency does not enter our economic or political vocabulary, which is why so few are asking the question, ?How much is enough??, and why fewer still are trying to answer it.

In an age that has done so much to link ?the good life? with material abundance, some will think the pursuit of sufficiency means giving up happy and fulfilling lives, but such an objection is based on a particular conception of human beings that the sufficiency perspective I am outlining rejects (Alexander, 2012d). If it were true that happiness and fulfilment consisted in the consumption and accumulation of ever more material things, then, admittedly, a sufficiency economy would seem to be inconsistent with ?the good life.? But that is far too narrow a conception of the good life and it is based on a misunderstanding of human beings. It may be that affluence can produce well being, but that does not prove that well being depends on affluence. Indeed, the conception of human beings upon which the sufficiency economy is based is one in which there are an infinite variety of fulfilling lives that can be lived while consuming no more than an equitable share of nature. Put more directly, the sufficiency economy is based on the premise that ?a simple life? can be ?a good life,? a truth that is obscured only to those who have not sufficiently explored their imaginations. Since consumerist conceptions of ?the good life? are causing devastating social and ecological problems, it follows that our economies should promote conceptions of the good life based on far lower resource and energy consumption, and that is the defining characteristic of the sufficiency economy.

3.2. The Macro-Economic and Lifestyle Implications of Energy Descent

The necessity of highly reduced energy consumption is perhaps the critical issue (Odum and Odum, 2001). Such a reduction will arise whether it is enforced by declining oil supplies or voluntarily embraced as a response to climate change. However, even the most progressive ecological economists who argue for decarbonising the economy do not seem to realise quite how revolutionary this proposal is ? which is not to say the proposal is misconceived (Hansen et al, 2008), only that its economic implications may be misunderstood. If the global economy managed to wean itself off fossil fuels over the next few decades in response to climate change, then a ?steady state? economy would be impossible, if a steady state is meant to imply maintaining anything like existing levels of affluence. It would be impossible because fossil fuels currently make up around 80% of global energy supply (IEA, 2010b: 6), and given the close relationship between energy and economics, nothing like existing production or distribution could be maintained when we are talking about that level of energy reduction. Without fossil fuels, the world just would not have the energy supply to maintain a steady state of economic output; the economy would have to contract significantly. This is not a consequence many people seem to understand or dare to acknowledge, but it is a reality that we must not shy away from if a post-carbon world is indeed what we seek.

The implications of drastically reduced energy consumption primarily means two things for economies. First, it means significantly reduced production and consumption, commensurate with the available energy supply. In order to meet basic needs for all, this will require much more efficient use of energy and a radical reassessment of how best to use what limited energy is available (Alexander 2012b). Secondly, energy descent will mean an inevitable transition to highly localised forms of economic activity, for the reason that trade over large distances would be simply too energy-intensive and costly to afford, especially in an era of stagnating or declining oil supplies and rising prices (Rubin, 2009).

In short, a sufficiency economy is an economy that has low energy and resource requirements (relative to developed economies) but which sufficiently provides for mostly local needs using mostly local resources. These defining features of a sufficiency economy may receive some vague support in certain areas of the ?deep green? literature on sustainability, but to date almost no attention has been given to describing in any detail what economic life would be like if such an economy were ever to arise (but see Morris, 2004; Trainer, 2010; Burch, 2012a). Accordingly, the remainder of this essay is dedicated to providing some of those details, in the hope of advancing the debate on what real sustainability actually means for daily life. Until we have some clearer vision of the alternative society, it is very difficult to work effectively and prosperously toward its realisation.

4. Envisioning a Prosperous Way Down

The following exposition of the sufficiency economy is a challenging mixture of utopian and dystopian speculation. It is utopian (or at least optimistic) in the sense that I present a picture of the sufficiency economy that depends upon human beings working relatively well together to meet the challenges ahead, rather than degenerating into a war of all against all at the first signs of trouble. I also assume that a culture of consumption has arisen in which sufficiency rather than affluence is widely considered the path to human flourishing. I believe these are necessary elements to any ?prosperous way down? (Odum and Odum, 2001). What follows is dystopian in the limited sense that the analysis accepts that there will be no smooth transition beyond the growth economy, and that consumer lifestyles will be taken from many people against their will ? although perhaps ?realistic? is a better word than ?dystopian? here. Focused broadly on urban contexts in the developed world, the following analysis is structured by considering various aspects of the sufficiency economy, for the purpose of presenting a vision of the alternative way of life it implies.

However the future plays out ? and let?s face it, no one really knows ? what is certain is that the same events will be much less difficult and cause much less suffering if they are anticipated to some extent and prepared for (Alexander, 2012e; Burch, 2012b). I hope the following analysis might assist in both these regards.

4.1. Water

I will begin with the issue of water security, this being one of the most essential biophysical needs. The first point to note is that in most urban (including suburban) contexts, the amount of roof space available to collect water would be insufficient to secure the necessary water supplies for such dense populations.(2) What this means is that urban contexts require the water mains to exist, for if they failed for more than a day or so, most people would quickly perish. Given that most people now live in urban contexts, it is fair to say that the first thing a sufficiency economy must do is ensure that the water mains continues to function. This may sound like a trite observation, and it is, but since our present exploration is considering the economic foundations of a very different way of life, the foundations are where we must start. Accordingly, a sufficiency economy must at least have the energy supply and stability to maintain the water mains at a sufficiently high level of regularity and safety, something resembling the existing model, but hopefully more efficient.(3) The alternative is mass population die-off and probably significant re-ruralisation (where there would be more room for large water tanks).

Despite the mains system in a sufficiency economy remaining something close to what we have today, attitudes to water consumption and collection would undergo a revolution. To provide some hard numbers, average household water consumption in the United States is around 370 litres(4); in Australia it is around 230 litres per day(5); and in Britain it is about 150 litres(6). At the other end of the spectrum, institutions like the United Nations and the World Health Organisation hold that 20 litres per person, per day, is close to the minimum needed for bare subsistence(7), and that figure is sometimes used as a baseline in refugee camps. In a sufficiency economy, I propose that domestic water consumption per person would need to fall to somewhere between 50-70 litres per person, per day, which is enough to live a dignified existence without leaving much room for waste.

Reduced water consumption should occur partly out of the desire for ecological preservation ? for example, a desire to preserve river systems ? but I should expect economic incentives to play a large part too. Assuming fresh water becomes increasing scarce as populations increase and the climate warms (Brown, 2011), the price of water must inevitably rise, and rise significantly(8). Currently, water is grossly underpriced(9). In itself, expensive water will provide a strong incentive for people to reduce their wasteful consumption, and much of this can occur with very little hardship at all. Government or community regulation of some sort may have to provide further incentives, in certain contexts, at least, as well as some baseline supply guarantees, irrespective of ability to pay.

In order to reduce water consumption (for either ecological or economic reasons, or both), various steps would be taken. First of all, every household would maximise its roof water collection via water tanks. Those households that prepare first will easily be able to purchase water tanks and pipes from hardware stores, but as times get tougher (e.g. plastics and concrete become harder to produce, source, or afford), more people will have to creatively use whatever containers and pipes they can salvage or make themselves. We will all become proficient in creating and connecting systems of water collection and reuse. Greywater systems, for example, will become the household norm, including the use of tank water to flush the toilet or simply collecting water when showering to flush the toilet. Eventually, composting toilets will be widely used (at least in suburbia), with huge implications on water consumption.

In order to reduce charges from the increasingly expensive mains supply, tank water will be used whenever possible, especially for watering productive gardens (more on food below). In those times when people are required to draw from the mains, there is much room for conservation. Being conscientious of water consumption when preparing food and cleaning dishes is one space for conservation, and never watering (or even having) lawns is another. But perhaps the largest savings in the domestic sphere can come from how we wash ourselves and our clothes. Showers could easily be reduced to a minute or two without interfering with their primary goal of keeping us clean and hygienic. In fact, if required we could remain sufficiently hygienic by cleaning ourselves with a bucket of water and some soap. It may be a requirement of a dignified life to be able to wash oneself regularly ? achievable with a bucket of water and some soap ? but we could live with dignity without showering or bathing in the accustomed fashion. Clothes would probably be washed less regularly, which might bring some balance to a culture that is arguably excessively concerned with cleanliness.

Innumerable other water-saving strategies could easily demonstrate that high water consumption is really a product of wastefulness, such that great reductions would not take away from us anything that is actually necessary for a good life. The critical point to note, which applies to all aspects of life discussed below, is that the same reductions in consumption (whether voluntary or enforced) would be experienced in totally different ways, depending on the mindset that was brought to experience. Fortunately, that mindset is within our control, even if the circumstances may not always be.

4.2. Food

A foundational issue for any economy is how it sources and produces its food, and this issue sits next to water on the list of essential needs. The globalised, industrial food production system currently in existence is highly unsustainable for various reasons. Not only are industrial farming techniques causing the severe and widespread erosion of nutrient-rich topsoil (which takes many hundreds of years to rejuvenate), but also the industrialised system is extremely fossil fuel dependent. Natural gas is needed to produce commercial fertilisers, and oil is needed to produce commercial pesticides, to fuel farm machinery, and to create the plastics used in packaging. Most importantly, however, are the extremely long supply chains that reach all around the world and which are dependent therefore on oil for transport. In Australia, for example, a basket of food from the supermarket typically travels 70,000 kilometres from producer to consumer (if the distance each item travels is aggregated)(10). With respect to the UK, one study has the figure at 241,000 kilometres(11). This fossil fuel dependency is highly problematic not only due to its link to climate change, but also because it will not be economically sustainable as oil continues to get more expensive.

In a sufficiency economy, food production would be highly localised and organic, and based on permaculture or ?biointensive? principles (Holmgren, 2002; Jeavons, 2012). Ideally this transition would be voluntarily embraced at once, but more likely is that it will be ushered in by the pressures of declining oil supplies and increasing prices. Cuba, during its ?special period,? provides a real world example of some such transition (Percy et al, 2010; Friedrichs, 2010). When the Soviet Union collapsed, Cuba almost over night found itself with drastically reduced oil supplies, and this necessitated an immediate shift away from energy-intensive, industrialised food production, toward a system of local and organic production. Notably, the government played a large role in facilitating this transition, but the driving force for change came from the grassroots level, as people realised they had to produce their own food or starve. The Cuban experience has some parallels with the ?relief gardens? that arose during the Great Depression and the ?victory gardens? during World War II. Necessity has always been a great motivator to grow food.

One of the most significant implications of the transition away from industrial food production is the increased labour needed for organic production. Environmentalists too often overlook this issue. While it widely accepted that organic production can be more productive per acre than industrial food production (Jeavons, 2012), organic production is also vastly more labour intensive. The increased labour requirements arise primarily from the absence of mechanised farm machinery, but organic fertiliser production and pest control are also typically more time intensive than industrialised techniques (although permaculture practices can reduce or negate this disparity through things like companion planting). What this means is that organic food production is entirely capable of feeding the world, but do so it will require a huge increase in the provision of agricultural labour. This must be accepted as an implication of the transition to a sufficiency economy, however it is one that has a large silver lining. Not only will it reconnect communities with the local land base upon which they depend for subsistence, but many health benefits will flow from moving away from sedentary office or factory work toward the more active and outdoor work of farming. Governments must do everything they can to support localised, organic agriculture, starting by putting a price on carbon.

As well as a proliferation of organic farms on the urban periphery, a sufficiency economy would also aim to maximise organic food production within the urban boundary. This would involve digging up lawns and turning them into productive vegetable gardens, and planting fruit trees in all available spaces. Nature strips would be cultivated; parks would be turned into small farms or community gardens; suitable roofs would become productive, herbs would grow on balconies and windowsills, and generally all food producing potential would be realised. Most suburban backyards would keep chickens for eggs, and perhaps even small livestock, such as goats for milk and cheese. Animals are also a great source of manure for compost, and many permaculturalists build animals into their organic systems. While it will probably be far too energy intensive to dig up tar-sealed roads, there is still great potential for building raised beds on driveways, some footpaths or roads, and car parks. Mushrooms could be cultivated on the shady side of the house, and household or neighbourhood aquaculture systems could provide urban centres with some of their fish supply.

Even in a sufficiency economy, however, we can expect our households to ?import? various foods in various forms, if not from around the world, then certainly from rural contexts. This, in fact, would be an absolute necessity in urban contexts, because growing space simply does not permit anywhere near strict self-sufficiency. A recent study of Toronto, Canada, for example, concluded that the city could possibly produce 10% of its own fruit and vegetables, if available growing space within the city?s boundaries were converted to agriculture (MacRae et al, 2010). This implies that even if urban agriculture were enthusiastically embraced, the city would still need to import 90% of its fruit and vegetables, to say nothing of its meat, minerals, and other goods. While some cities may be able to do somewhat better (e.g. Havana), the Toronto study clearly shows that urbanites around the world are extremely dependent on functioning food production and distribution systems.

Food consumption, not just production, would change drastically in a sufficiency economy. As already implied, the consumption of food would be organic and highly localised, and this also means that people would eat ?in season? in order to avoid having to import non-seasonal foods from the other side of the world. Preserving foods in season would be the most appropriate way to access those foods out of season. Generally, food would be unprocessed and require no disposable packaging, and people would eat much less meat (especially red meat) or become vegetarian, due to the intolerable environmental impacts of excessive meat and fish consumption. This reduction in meat consumption could also open up huge tracts of land for human food production that are currently used to produce grain for animals. People would also eat less meat and fish because the sufficiency economy would internalise all externalities, therefore greatly increasing their relative price and thus their relative demand.

Finally, as well as composting human waste for ?humanure? via composting toilets (Jenkins, 2005), a sufficiency economy would vigilantly compost all its organic food wastes in order to supply the growing need for organic fertilisers, and this would also vastly reduce the amount of so-called ?waste? that is currently ?wasted? by being sent to landfill. One might even say that in a sufficiency economy a good bag of compost will typically be more valuable than a bag of gold, and if readers cannot understand that, perhaps they will not understand much about the sufficiency economy.

4.3. Clothing

With a ?sufficient? supply of water and food secured, the next item on the list of basic material needs is clothing. The primary function of clothing is to keep us warm, and its secondary function, at least in our state of society, is to cover nakedness. However, those functions are all but forgotten in consumer societies today, where clothing?s purpose has evolved to become primarily about expressing one?s identity or social status. In a sufficiency economy, the fashion industry would be considered a superfluous luxury, one costing more than it was worth, and accordingly it would be amongst the first industries to disappear. At the same time, it must be acknowledged that human beings always have, and probably always will, want to express themselves through what they wear, so ?style? would not disappear so much as evolve in a sufficiency economy. A new aesthetic of sufficiency would develop, and soon enough the social expectation to look fashionably ?brand new? would become a quirk of history that would seem incomprehensible to the new generation.

In the short-to-medium term ? say, over the next couple of decades ? a sufficiency economy of clothing could arise in the developed world simply by people refusing to buy any new clothing. There are mountain ranges of discarded or unused, second-hand clothing already in existence, and these resources can easily provide for basic clothing needs for many years to come. Indeed, most adults could probably survive a decade or even a lifetime without adding to their existing wardrobes, for it is arguably the case that most people in the developed world have superfluous clothing. In a sufficiency economy, we would salvage, swap, and reuse clothing diligently, as well as get very good at sewing and mending. In terms of keeping us warm and covering nakedness, our clothing requirements would be easily and sufficiently met. The attitude to clothing I envisage in a sufficiency economy is nicely summed up in a passage from Thoreau (1982: 278): ?A [person] who has at length found something to do will not need a new suit to do it in,? adding that ?if my jacket and trousers, my hat and shoes, are fit to worship God in, they will do; will they not?? Thoreau?s point here (which is not a religious one) is that a full, dignified and passionate life does not depend on having ?nice? clothes.

Over the longer term, of course, it would not be enough simply to reuse and mend existing clothing. New clothing would need to be produced, and in a sufficiency economy the primary aims of production would be functionality and sustainability, not profit-maximisation or the pernicious desire for ever-changing styles. Fabrics like nylon and polyester would be minimised as they are made from petrochemicals and are non-biodegradable; and cotton requires extensive use of pesticides. Functional, low-impact fabrics would be used instead, such as agricultural hemp and organic wool. Although this form of sustainable clothing production would certainly end up looking quite different from today?s styles, it must be remembered that the consumption of clothing, like all consumption, is a culturally relative social practice, so as more people came to wear second-hand or sustainably designed clothing, new social standards would be quickly established. A time will come, no doubt, when those who continue wearing ?high fashion? will be the ones perceived as lacking style and taste, at which time we will realise that a new era has dawned.

4.4. Housing

The issue of housing is particularly difficult and complex. Sometimes well-meaning ?green? people like to imagine that the eco-cities of the future are going to look either like some techno-utopia, where everyone is living in million-dollar eco-houses such as those glorified in glossy environmental architecture magazines, or else like some agrarian village, where everyone is living in cob houses or ?Earthships? they built themselves. The fact is, however, that over the next few critical decades, most people are going to find themselves living in an urban environment that already exists ? suburbia. In other words, the houses and apartment blocks that already exist are, in most cases, going to be the very dwellings that will still exist in twenty, thirty, or forty years, or more. So while it is important to explore what role technologies and environmental architecture could play in building new houses in more resource and energy efficient ways, and while there is certainly a place for cob houses and Earthships, for those who have such alternatives as an option, the existing urban and suburban housing stock is still going to be here for the foreseeable future. We are hardly going to knock down the suburbs and start again, just to try to be greener the second time around. It is important to recognise this reality, and not get too carried away with dreaming of a fundamentally new urban infrastructure. The foreseeable future is going to look much less romantic, and the sufficiency perspective outlined here accepts and embraces this.

Rather than dreaming of eco-fairy tales, a more important and urgent task is to figure out how to make the best of existing infrastructure ? a task David Holmgren (2012) refers to as ?retrofitting the suburbs for the energy descent future.? This might involve things like taking in boarders or putting a caravan in the driveway to help resist further urban sprawl, or putting up curtains and sealing gaps in windows and doors to increase energy efficiency. It might involve changing all the light bulbs or going to the expense of getting an energy efficient fridge or another water tank. It would certainly involve refusing to spend large amounts of money renovating for purely aesthetic reasons or extending the house to create a games room. There is much that can be done (or not done) to improve the existing situation and trajectory.

It is also worth acknowledging that there are limits to what can be done. The existing housing stock is, more or less, what it is. That is, a poorly designed house will never evolve into an Earthship, no matter how well it is ?retrofitted.? Perhaps the deeper problem, however, one that cannot be solved here, is the fact that the price of housing in many urban and suburban centres is so high that in order to own a house, or even rent in desirable areas (e.g. close to work), people are often locked into working long hours in jobs they do not like, simply to have a roof over their heads. This is capitalism at its most insidious ? ensuring that people who want to escape the system and live differently cannot afford to do so. This structural ?lock in? is a very real problem (Alexander, 2012f), and the price of housing has much to do with it. The best way to escape it, in the absence of significant changes to the laws of property, is to avoid living in cities or towns with expensive real estate. I recognise that this will be very difficult for some people, whose jobs or families are already established in expensive or relatively expensive areas. For these people, the best option, arguably, is to live more densely, in order to share the price amongst more people. On the way to a sufficiency economy, however, more and more people will avoid places with expensive housing, and this is likely to result in a revitalisation of small towns and some significant re-ruralisation. Both of those phenomena will be a welcome relief to the overly dense metropolitan areas whose concrete boundaries continually expand further into the wild.

Over time the existing housing stock will need to be replaced, and a sufficiency economy would have certain expectations about how to do this. Materials should be sourced as locally as possible, and designed for long-term durability and to the highest standards of energy efficiency. Straw-bale or mud-brick houses may become common ? but remember that the replacement of existing stock will take many, many decades. More people and communities would take part in the construction of their own homes to reduce costs. To limit the resources required, as well as limit the spaces needed to heat and cool, houses would be much smaller than are typically the case in developed nations today, and they would be more densely inhabited. They would be very modest ? not much like the ?eco-houses? in glossy magazines ? but they would be sufficient.

A sufficiency economy would also encourage creative, less conventional approaches to housing. ?Retired? shipping containers can be easily converted into humble abodes, and students could easily spend their student years or beyond living simply in a shed or a tent in someone?s backyard (Alexander, 2010). To again draw on the words of Thoreau (1982: 283): ?Consider first how slight a shelter is absolutely necessary.? Thoreau reminds us that while ?civilised? people often spend twenty, thirty, or forty years toiling to pay for their homes, the American Indians of his day lived contently in tepees or wigwams that

Source: http://permaculturenews.org/2012/11/24/the-sufficiency-economy-envisioning-a-prosperous-way-down/

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