No best-selling book has ever achieved success without some kind of effort. Even famous authors were put through the wringer before eventually getting published and being widely read. It takes hard work, patience, and book marketing ideas that will take you from unknown writer to best-selling author. Here are five of those marketing ideas to consider.
Grow your web presence. If you don't have a website yet, have one made. If you aren't in any social networking community, get in one. You can drum up more interest for your book if you add a testimonial page on your website, encourage people to review your book on your Facebook page, become visible on Twitter, look into hosting Q and A sessions on Google+, and optimize your website for SEO. Readers find out more about new books on the Internet than they do from friends, bookstores, or the media. Social networking sites create a new level of word-of-mouth marketing that has allowed readers to take notice of new authors. So, increase your web presence.
Don't shy away from technology and trends, and use ebook marketing. Plenty of authors now have ebook versions of their works. In the past couple of years BookStats reports that adult fiction has driven ebook gains to $1.27 billion and children's ebook sales have tripled this year. With 84 million units of iPads shipped worldwide and reading tablets stepping up shipment of their own devices, you shouldn't dismiss the lucrative opportunities of digital book marketing.
Let a professional manage your ebook campaign. For a minimum investment, you can get multiple submissions of your book to topnotch ebook promotion sites, get Twitter campaigns, and benefit from other strategic promotions, like a competition for a fan review, to increase awareness for your book.
Tour your book on the World Wide Web. Promote your book on blogs that are relevant to your genre or to your specific market. This is an excellent way of getting readers to take a look at your book and enabling them to sort of spread the good word about it to others in their network. When you cultivate a community, you eventually build a fan base.
Build your online credibility and become an expert. This is especially important for authors of self-help or "how-to" books. Create web videos. See about getting active on LinkedIn Answers. Never turn down an opportunity to answer fan questions about your book. Eventually, when you build enough buzz about your credentials and expertise on a specific topic, your book (or books) will naturally get promoted, too.
Marketing an ebook or promoting a book for online audience can create successful results. You just have to work at it. Be Web savvy. Rely on a professional to help you with your campaigns. Build your brand. And who knows, the book you finished several years ago might just turn you into a best-selling author today.
Marketing an ebook or promoting a book for online audience can create successful results. You just have to work at it, be web savvy and rely on a professional to help you with your campaigns.
Source: http://articles.submityourarticle.com/five-book-marketing-ideas-that-will-sell-your-book-309693
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